Sales and marketing

Business marketing spending up for third successive quarter

Business marketing budgets were revised up for the first quarter of 2012, marking a third successive quarter of increased spending, a survey by the Institute of Practitioners in Advertising (IPA) has found.

Read more »

'Deep' concerns over Google's new privacy policy

Google's new privacy policy raises deep concerns over the 'lawfulness' and 'fairness' to its users as it fails to meet EU data protection laws, a European watchdog has warned.

Read more »

Modern customers 'expect' digital interaction with companies, says research

The modern social customer now 'expects' to digitally engage with companies, according to new research published today by First Direct and social media consultancy ItsOpen.

Read more »

Smartphone sales rise 42% dominated by Android OS

Smartphone sales have increased by 42 per cent year on year, the latest statistics have shown.

Read more »

The social media maze and why you need a strategy

Small business owners are seeing the greatest results from social media marketing, an industry report has revealed.

Read more »

Business confidence rises despite economic fears

Businesses remain confident of their prospects for the next six months, despite losing confidence in the global economy.

Read more »

Facebook launches guide for businesses

Social media and networking site Facebook has launched a guide for small businesses that want to use the website to help build an online presence.

Read more »

Online businesses need to understand new laws on cookies

Small firms with an online presence are being urged to review their use of website cookies in the light of new EU laws.

Read more »

Advertising and marketing vital for small business growth

Smaller firms are fully aware of the importance to their business operations of skills in advertising and marketing.

Read more »

Smaller firms need to up their online sales drives

Smaller UK firms produced online trade figures of £36 billion last year, but that is a fraction of what could be achieved, a new report has suggested.

Read more »
Syndicate content